Coffee shops have ceased to be merely an eatery for a quick bite. Instead, cafés are now important hangout spots for friends and colleagues for leisure and business purposes. As such, the interior design of the coffee shop must be enticing enough to guarantee repeat customers.
A digital menu board can be an effective communication tool between the shop and its customers. For example, a café’s digital signage Sydney can display the day’s specials and show posters or pictures according to theme or season.
How to select a menu board design idea
For most coffee shops and eateries, a design board is the primary point of communication. It is a representation of the branding that you want to develop. This will be challenging since you will have to consider the need of your customers, their existing options, price preference, etc.
In effect, the design board also needs to be an extension of your business concept. It should blend in with the interior design, and the use of text and imagery should be in a way that supports the emotional connection that you want to develop with your customers.
Design tips for a coffee shop menu board
Interactive display
While your customers can interact with the waiters and staff when waiting for their order, an interactive display can function as an effective customer engagement spot. They can click selfies, play games together, and take part in building a community, which helps them connect to the food and the people serving them.
Not only is it great to keep customers engaged during a long dwell time, but it is also great for marketing on social media platforms.
Matching aesthetics
Another great design idea is blending the digital menu board with the interior aesthetics or the décor surrounding the board. For instance, if the café walls are designed in a rustic pattern, you can try framing the digital board to give it an impression of a framed picture instead of another display.
You can also try a combination of landscape and portrait display orientations to mix and match the visuals and run promotions without disturbing the elegance of the place.
Just specials
When your café menu is limited, or you want to run a promotional offer, the idea of minimalism works perfectly on digital signage Sydney. You can separate the board into distinct sections, one of which featuring delectable images and the other highlighting the showstopper item on the café menu.
Something different
You can also get creative with how items are listed on the menu board to leave an impression on the minds of your viewers. For instance, instead of the price of the food items, you can list down the calorific value for health-conscious consumers. In addition, the items on your menu can have an infographic or fun facts, or a journey of how the ingredients are sourced, etc.
Finally, where the menu board is placed also plays a significant role in adding to the interior décor. A smart move will be to put the digital menu boards close to the register at eye level instead of keeping them behind the registers or placed up high.
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