Digital signage has come a long way since its early days, becoming a crucial and powerful engagement tactic for companies across all industries. Nowadays, digital signage Sydney is used extensively for consumer interaction, reinforcing brand image, driving traffic, and improve recall rates.
Irrespective of where you spot one, digital signs are continuing to improve consistently. While they will not replace printed signs completely anytime soon, they embrace new technologies to improve the quality of messages displayed and influence buying decisions.
Early days of digital signage
The one-to-many passive signage, which started in the early ’80s, is an approach still quite popular in the digital signage market. This first wave of non-traditional signage – the precursor to what would become digital signage – involved retailers using large format screens and VHS tapes to play adverts and attract customers.
Soon, analogue video signals shifted to digital signage with the advent of DVDs, a format still popular to this day. One of the first industries to gauge the potential of digital signage was the fashion industry, where fashion houses recorded and printed the shows on VHS, which were then distributed to retailers that sold those dresses.
Then, retailers exchanged discs for computer-supported media players and monitor screens for flat-panel LEDs. With this change, static content became dynamic and more accessible. Real-time updates were a giant stride in a marketer’s dream.
Modern trends in digital signage
Digital signage relies on several hardware components like screen, media player, CMS, etc., to deliver content to the customers. The evolution of digital signage will, therefore, rely heavily on the advancements made in these technologies.
With “smart digital signage”, the hardware and software are getting easier to use for retailers and consumers. Here are some of the upcoming trends one can expect from this field.
Gesture-based technologies
In the wake of COVID and the social distancing norms, gesture-based interactive displays allow consumers to access high-quality content without coming in contact with the device. Instead, a camera sensor placed around the screen can be used to record hand gestures to initiate actions.
Smart sensors
Hardware manufacturers are keen on adding even more sensors that automate certain actions to make the signs easier to use. For instance, with the increasing popularity of outdoor screens, smart brightness control using an ambient light sensor allows automatic brightness dimming for better power efficiency.
Multi-screen arrays
The need to provide consumers with even more data and choices has made retailers set up multi-screen arrays in addition to the primary kiosk. Here, one can observe a dual approach, primary interactive messaging for customers and a more generic one for the masses.
Digital signage will continue to evolve going forward by incorporating newer technologies and better marketing strategies. However, in order to extract the full benefits of digital signage Sydney to improve the user experience, businesses will need to understand the various technologies and the productivity boost that they can deliver across the floor.
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