Technological advancements and shifting consumer behavior has simplified the communication between brands and customers. With its ability to provide people with engaging information, digital signage Sydney has started to play an important role in the development of the tourism industry.
Travel and tourism organizations are using digital kiosks to serve information quickly and in an interactive manner, improving the consumer experience multi-fold. When the required information is readily available, visitors can feel connected to the destination and enjoy their adventures.
Here are five ways in which digital signage can help the global travel and tourism industry.
The importance of digital signage in travel and tourism
Finding directions
One of the most crucial applications of digital screens is wayfinding, which is the use of LED signages to help tourists look for directions and find their way around at the destination. When tourists are not lost searching for routes, they are encouraged to explore the area and enjoy the journey. Moreover, serving interactive information via beacon technology means tourists can pinpoint the location they want to visit and even get suggestions about landmarks and other places of interest that they might have otherwise missed.
Sharing news and updates
Large and small format digital screens can also provide tourists with the latest news and updates, including weather forecasts, timings for upcoming events, and restrictions. For instance, if a destination is known for heavy rainfall, an early storm update can help tourists plan their vacation and visit indoor places of interest. In addition, the feed can be constantly updated and fed livestreams from events that attract huge crowds, which is much more engaging than brochures and pamphlets.
Wi-Fi hotspot provision
Digital signages can also be used to provide tourists with additional services like internet connectivity in the form of Wi-Fi hotspots. This is extremely useful in beaches and remote locations where mobile data networks are either weak or non-existent. Internet connectivity in these locations can help tourists explore the area, find local delicacies and places of interest, and locate their path back to the hotel or home.
Advanced analytics
LED signage Sydney can also be used as a kiosk for collecting information about the tourists and build a database. For instance, when connecting to the Wi-Fi hotspot, visitors can be asked to fill up a small questionnaire, which can be extremely useful in analyzing their behavior and developing the destination to serve them better. It is also a great way to measure the effectiveness of the interactive content.
Promotion and marketing
Large format screens and kiosks also enable local businesses to promote their products and services to a larger audience. For example, they can advertise their upcoming events, discounts, special menus, pricing, opening times, etc., which helps increase the flow of tourist revenue.
Digital kiosks and large format screens can also promote global tourism by removing the language barrier. They can be used to provide historical information about local cultures and traditions in globally accessible languages. By integrating this information with translators on their smartphones, people can explore the local culture in their preferred language.
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